Job Title: Marketing Manager  
Location: Hybrid Working – London N3 / EC4M / Remote 
Working Hours: Monday to Friday, 35-hour week (evenings for events required) 
Reporting To: Director of Marketing and Communications
Direct Reports: [Insert if applicable]

Salary Range: £55,000 - £65,000

About BKL

BKL is a Top 40 accountancy and advisory business supporting a diverse client base, from entrepreneurs and high-net-worth individuals to ambitious owner-managed businesses and multinational groups. With a legacy spanning over 130 years, we’ve evolved into a modern, purpose-driven business that balances profit with impact.

We are proud to be a certified B Corp, reflecting our commitment to sustainability, transparency, and responsible governance. As a member of DFK International, we support clients locally and internationally with cutting-edge expertise and a personal touch.

We believe all clients deserve the same level of care, innovation, and excellence.

A Message from the Hiring Manager

'We’re excited to share that we’re looking for two Marketing Managers to join our high-performing team at BKL.

In these roles, you’ll work closely with our service lines and wider marketing colleagues to deliver impactful campaigns that support the company’s growth, blending hands-on delivery with strategic input.

We’re looking for solutions-focused marketers with proven experience delivering multi-channel activity, including content and events. You’ll be just as comfortable working with senior stakeholders as you are managing data, and you’ll be passionate about great marketing and eager to grow with us.

At BKL, our values reflect our commitment to teamwork, integrity and sustainability. We’re proud to foster a supportive, collaborative environment where people can thrive.

If this sounds like a fit, we’d love to hear from you.'

About the Team

Our Marketing Team is a fast-paced, high-energy central function with one clear focus: enabling growth through smart, impactful marketing. Working across ABS, Tax Consultancy, Private Client Tax, Audit and Fractional CFOs, we partner closely with Service Line Growth Leads to turn commercial priorities into targeted, measurable campaigns across key sectors including property, schools and academies, private wealth, high net worth, and music, media and entertainment. Supported by our specialist Digital Marketing team - experts in digital channels, performance and analytics - and talented content and creative executives who bring campaigns to life, we combine strategy, creativity and execution under one roof. As we continue to grow, we’re excited to be introducing two new Marketing Manager roles to strengthen our business partnering model and further accelerate growth across the firm.

Your Opportunity

As a Marketing Manager, you will act as a generalist business partner to our service lines - enabling growth by delivering effective campaigns, equipping fee earners for sales activity, and strengthening stakeholder relationships across the firm. You will lead on multi-channel campaigns, events, and sales enablement activities that support our strategic growth priorities. 

How You’ll Make a Difference

In this role, you will:

Sales Enablement: 

You’ll Be Ideal for This Role If You Have:

• Skills and experience 

  • Solid experience in B2B marketing within a professional services or similar consultative environment, delivering integrated campaigns end to end that drive pipeline and revenue. 

  • Proven sales enablement capability - creating capability decks, sector packs and pitch content, supporting bids and proposals, and equipping fee earners with practical, on-brand materials that convert. 

  • Strong business partnering skills - able to act as the marketing lead for service lines, run regular reviews on pipeline and performance, influence senior stakeholders and manage expectations constructively. 

  • Content know-how - planning and commissioning thought leadership, case studies, client stories and short-form video, with clear briefs and quality control across channels. 

  • Events and hospitality experience - from webinars and roundtables to larger client hospitality, including budgets, logistics, delegate comms and post-event follow up that links to BD activity. 

  • Digital fluency - working knowledge of website CMS, SEO basics, social media and email marketing, marketing automation and UTM tracking to ensure journeys and nurturing are connected. 

  • Analytics mindset - confident using CRM and channel analytics to track performance, evidence ROI and run test-and-learn improvements. 

  • Project and budget management - comfortable juggling multiple projects, timelines and suppliers, keeping actions tight and spend on track. 

  • Brand stewardship - ensuring every output meets brand, tone of voice and quality standards, and knowing when collateral needs a refresh. 

  Tools and platforms 

  • Practical experience with a CRM for campaign management and lead nurture - e.g. HubSpot, Dynamics or similar - and proficiency with Microsoft 365, especially PowerPoint for high-quality sales materials. 

  • Familiarity with a project management tool such as Monday or equivalent for status, timelines and workflows. 

  • Competence with common marketing stacks - CMS, email and social scheduling tools - and comfort interpreting GA4 and channel analytics. 

  Mindset and behaviours 

  • Hands-on and proactive - equally comfortable rolling up sleeves to deliver and stepping back to provide strategic input. 

  • Commercially focused - connects activity to pipeline and conversion, using data to prioritise what works. 

  • Clear, concise communicator - able to brief, influence and build trust with partners, managers and cross-functional teams. 

  • Organised and calm under pressure - keeps multiple plates spinning, including evening events when required. 

  • Collaborative and curious - seeks feedback, shares insight and looks for continuous improvement. 

  Qualifications 

  • Degree or equivalent experience in marketing, communications or a related field. 

  • CIM or IDM accreditation - or progress toward it - is a plus. 

  Practical 

  • Able to work hybrid across London locations and remotely as needed, with flexibility for occasional evening events. 

  • Right to work in the UK. 

Our Values

At BKL, we live by five core values:

• Think Big – Be curious, brave, and open to new ideas.

• In It Together – Collaborate, care, and build an inclusive culture.

• Take Pride – Strive for excellence and believe in your impact.

• Do the Right Thing – Act with integrity, honesty, and fairness.

• Enjoy It – Bring your whole self to work and have fun doing it.

Working With Us: Your Benefits, Wellbeing & Development

At BKL, we’re committed to creating a people-first workplace where everyone can thrive. We offer a carefully curated benefits package, wellbeing support, and meaningful development opportunities that empower you to grow your career.

Snapshot of our Benefits Package

We’ve designed a flexible, sustainable set of benefits to support your life at work and beyond:

• Private Medical Insurance (PMI) – including mental health cover, hospital treatment & 24/7 GP access

• Health Cash Plans – covering everyday costs like dental, optical & physiotherapy and an Employee Assistance Programme

• Pension scheme – helping you save for retirement in a tax-efficient way

• Group Life Assurance – peace of mind with financial protection for your loved ones

• Cashback & savings portal – discounts across hundreds of high-street and online retailers

• Cycle to Work Scheme – spread the cost of a new bike and accessories tax-free

• Electric Vehicle Scheme – sustainable transportation options that include roadside support and servicing

• Free Mortgage Advice – expert guidance for your home-buying journey

• Season Ticket Loan – support with travel expenses

• Enhanced Family Leave – generous leave policies for family-related needs

• Holiday Entitlement – generous entitlement which increases with promotion

Development & Growth

We don’t just offer jobs, we support careers:

• Clear development pathways and progression frameworks

• Professional qualifications support – including study time and funding

• Internal mentoring, coaching, and buddying schemes

• Leadership development programmes to help you grow with us

• Regular check-ins and performance conversations – driven by your goals, not just metrics

Take Your Next Step

Ready to grow your career with a company that balances ambition with purpose? Apply today and discover how far you can go at BKL.

Our recruitment process typically involves three stages:

1. An introductory Teams call with our Talent Acquisition team.

2. A first-stage interview with two team members.

3. A final interview at our London office, including a tour to give you a feel for our working environment. You will be asked to make a presentation at this stage. All relevant criteria will be given to you ahead of time.

Compliance & Equal Opportunities

In addition to the responsibilities listed above, you will be required to undertake GDPR training in order to fully understand the regulations and ensure all work is carried out in a compliant manner.

As part of any recruitment process, BKL collects and processes personal data relating to job applicants. BKL is committed to being transparent about how it collects and uses that data and to meeting its data protection obligations.

BKL is an equal opportunities employer and positively encourages applications from suitably qualified candidates eligible to work in the UK.